History. 'Life. Be in it' started as an Australian government program and advertising campaign encouraging people to be more active and participate in recreational sports or other physical activities. Concept. The initiative began in 1975 and was the brainchild of Brian Dixon the former VFL footballer and the then Minister for Youth, Sport.. Mr. Dixon said a recent survey showed 97 per cent of Victorians were aware of "Life. Be In It", 47 per cent were thinking about becoming more active and 35 per cent had become more active.
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‘Life. Be in it.’ launch National Museum of Australia
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‘Life. Be in it.’ launch National Museum of Australia
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Iconic 1970's 'Life Be In It' TV campaign back for 2023. Clinton Maynard speaks with Michele Levine, CEO of Roy Morgan Research, about one of Australia's all-time favourite TV campaigns, 'Life Be In It', returning to our screens from New Year's Day, bigger and better than ever. The new campaign features a group of original star.. The 'Life. Be In It.' campaign teaches us that small, simple steps can lead to significant behavior change. Behavioral coaching, like the ACDC model, can drive individual change by focusing on immediate improvements and frequent, targeted actions.
